When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.

What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.  

Let’s check out a few examples. It was quite some time ago, I started with this keyword, Cluster Hook, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve pettiskirts , I build it as a hobby and kept adding good or mediocre content, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance Hydraulic Car Mover, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, coil chain, explains some interesting concepts, quality content, nice presentation, indexed by google, this article serves it’s purpose well.

By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.